CRESCENT Ltd.

Full Service Representative Agent
for Premium Brands and Independent Designers

Crescent Ltd. is a Communications Agency who delivers brands’ passion and zeal respectfully. We provide “All-in-one solution” from Market entry, Brand-building, to Sales and Public Relations. Responding to individual client’s diverse needs, we propose bespoken services. By participating in every single process comprehensively and from every aspect, from a birth of one product to its delivery to a customer, we establish consistent communication strategy to promote brand values effectively.

Our policy is sincere communications with clients and business partners, and to build a long-lasting strong tie i.e., teamwork, based on the trust. We strongly believe this is the key to success for delivering the brands’ messages to the market.

Sophisticated and unique designs that stimulate customers’ curiosity, designers’ enthusiasm, brands’ firm philosophy etc … Our aim is to introduce such soul-stirring beautiful creations made by those talented independent designers and brands who hold unshakable belief inside.

We sincerely hope that lovely products we introduce bring happiness and big smiles to many customers as well as to their creators.

Founder

Manami Nezu

Studied Art History at university. Further studied the subject and Italian language in Florence for one year.

Worked for Italian Chamber of Commerce in Japan on her return. Then moved to London for her husband’s job transfer.

Worked at VOGUE JAPAN as an assistant to a fashion director, also at Numēro TOKYO as an assistant to an Editor-in-chief.

Became freelance in 2007. Since then, she has been working as a freelance communication agent, and acted like a bridge between brands and Japanese customers, mainly for independent luxury brand of jewelleries, beauty goods, life-style goods in Europe.

What We Do

  1. Ⅰ. Brand development
    • • Conducting market research and devising branding strategy
    • • Localizing products or sales promotions to fit characteristic traits of countries or regions (if necessary)
  2. Ⅱ. Sales
    1. (1) B to B: Introducing and selling products to prestige department stores, boutiques, and others
      • • Building-up and extending the market
      • • Planning and operation of events for sales promotion
      • • Preparing instruction manual
      • • Staff training
    2. (2) B to C: Introducing and selling products directly to individual customers
      • • Promoting sales through planning and operation of private sales events
      • • trunk shows, exhibitions and other exclusive events for loyal customers
      • • Operation of E-commerce
  3. Ⅲ. Public Relations
    • • Building and maintaining good relationships to media
    • • PR planning
    • • Media Kit Coordination
    • • Editorial, Advertising Planning
    • • Preparing and publishing press-release
    • • Operation of SNS
    • • Planning and operation of Exhibitions to the press/ Launch events

Dealing Brands

2012 to presentRobinson Pelham
Bespoke jeweller, London
2021 to presentEnlace
Ethical accessory brand, South America
2020 to presentArmoni
Bespoke Jewellery-box brand
and more

Clients

  • Isetan Mitsukoshi Holdings
  • Iwataya Mitsukoshi Ltd.
  • Daimaru Matsuzakaya Department Stores Co .Ltd.
  • SAZABY LEAGUE Ltd.
  • BARNEYS NEWYORK JAPAN
  • United Arrows Ltd.
  • STRASBURGO CO.,LTD.
  • BLBG Co.,Ltd.
  • BOLS・1987 Co.,Ltd.
  • Sakan Les Yeux
  • and many more